Enhancements in Maximizer CRM 10.5 are designed to support an on-the-go sales person from the office, in the field, and on the road; ultimately driving the customer lifecycle from inquiry to prospect to lifetime customer. Maximizer is the only CRM vendor to offer the most real-time access options to customer/prospect information on multiple platforms, including BlackBerry 8000 Series, Pearl, Curve and Bold smartphones and now Apple iPhones.

Maximizer Mobile CRM now empowers sales professionals to conduct business in real-time including: * Ability to access an online document library for sales and company collateral; * One-click access to maps and driving directions; and * Significantly increased storage of customer data via SD cards.

With BlackBerry devices continuing to lead the corporate business world, Maximizer Mobile CRM also offers in-depth functionality for the latest BlackBerry smartphone devices, including an improved single-click BlackBerry user interface, and integration with BlackBerry address book and phone modules. Sales and service professionals can also log calls, SMS text messages and emails to client records on their BlackBerry smartphones, affording increased access and convenience in the field.

In addition to improved wireless synchronization, Maximizer CRM 10.5 now also offers seamless wireless web access from the installed mobile application to provide the best of both worlds within one click: * Rapid, offline access to a subset of customer information stored directly on the smartphone and synchronized back to the corporate CRM system; and * Real-time online access to the corporate CRM system to dig deeper into specific accounts or expand searches via the web browser integrated with the mobile application on the device

Additional Maximizer CRM 10.5 new and improved features include: * More features supported in Web Access to support workers from anywhere including Microsoft Word integration, Excel export, action plans, email templates for personal campaigns, and faster performance and * Greater visibility and better strategic planning capabilities with advanced business intelligence and visual workflow capabilities including on-the-fly trend analysis throughout the customer lifecycle; and * Extension of Web 2.0-powered tools with social networking enhancements for more powerful prospecting.

Availability & Pricing Maximizer CRM 10.5 is available in three editions - Group, Professional and Enterprise - directly from Maximizer Software or through a global network of Business Partners.

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