BatchBlue Software, provider of the BatchBook social customer relationship manager (CRM) for small businesses and entrepreneurs, has announced the launch of BatchBook Web Forms, a new feature that enables small businesses and entrepreneurs to engage with customers, sales prospects and their social network in a variety of customizable ways. The ability to create Web Forms is immediately available to all BatchBook users. More advanced than basic data-gathering, Web Forms facilitate the process of adding new contacts to a custom list with the flexibility of BatchBook's unique SuperTags function, which instantly provides custom data for richer insight for reports and search criteria. By utilizing fields from the Social Media SuperTag, Web Forms can automatically pull contacts' blogs, Twitter feeds, Flickr photos and other social media activity directly into BatchBook. BatchBook's Web Forms can be modified in a variety of creative ways. Some examples include: Add a contact form to a web site to record visitor information directly into a BatchBook account for follow-up by a sales or marketing team. Categorize sales prospects by adding custom SuperTag fields to identify what products they are interested in, their budget or purchase deadline. Survey existing customers by inviting them to respond with what new features they hope to see developed, their satisfaction level with their service or other pertinent information. Manage newsletter sign-ups and connect with MailChimp for distribution to your company's fans and followers. "We're giving small businesses a chance to reach out to their network in a creative and personal way," said BatchBlue President Pamela O'Hara. "Getting a customer's name and address isn't enough. With the customization and social media tools in BatchBook Web Forms, we're seeing users generate better leads, connect with their customers in social media, and do some easy market research. We can't wait to see what else our smart customers come up with." "With BatchBook Web Forms I am able to integrate my online marketing activities with my back office tools, which makes me more efficient and more successful," said Stewart Marshall, ACMA, CMA and founder of Financial Storyteller. "The success of my business is about managing my network and maintaining a continuous awareness of the details. BatchBook helps me maintain my professional image while keeping me up-to-date on my business."

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