Verio, a US-based subsidiary of NTT Communications Group and a leading provider of hosting and Internet services for small to midsized companies and partners, today unveiled its hosted Podcast tool to help small business hosting customers leverage the power of this medium. Podcast episodes, which include audio or video files distributed over the Internet for downloading to PCs or mobile devices, allow businesses to market original content to audiences who otherwise may not be able or inclined to visit their Web sites regularly.

Verio's new Podcast function enables customers to easily set up and manage RSS (Really Simple Syndication) Feeds, a kind of XML format file that is needed to deliver audio and video Podcasting from their site. Customers must still create and record the Podcast audio or video content separately, with the Verio tool enabling businesses to more easily post these content files.

With Verio's Podcast file manager tool, business users now have a standard way to enable Podcasts for their customers without developing a customized solution. Customers with limited technical knowledge of RSS Feeds or RSS Tags can easily configure, upload, access and manage their Podcasts through an intuitive Web interface found on their Verio customer control panel. The service also allows for multiple RSS Feeds for the creation and distribution of news feeds. Verio's new tool enables users to attach audio and video files to an RSS Feed - a key step required to make the audio files available via Podcast. This ensures that subscribers receive notification of the new file availability for downloading to their iPod device or RSS Reader software on a PC.

Customers can also setup the necessary configuration required to register to the iTunes Directory using the file management tool, thus increasing distribution and exposure opportunities for the Podcasts.

The function is especially helpful for customers who need to update their Podcast environment by adding new content regularly, such as the introduction of new products, free audio or video content distribution, daily news and event updates, or company activities. The tool also enables customers to create multiple Podcast channels. Each RSS Feed can contain a single Podcast channel with many audio and video Podcast content files.

The opportunities for small businesses to take advantage of Verio's Podcast capabilities are far-reaching and could be adapted to any number of small businesses to help drive Internet traffic by offering interesting, original content to site visitors.

product submission by Company Rep

E-Mail this page to a colleague
send info about Verio Hosted Podcasting Tool

Suggest a link
for the Verio Hosted Podcasting Tool fact sheet