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Protus Suite

Protus Acquires Campaigner

Protus, a leading provider of Software as a Service (SaaS) communications tools for small to medium-sized businesses (SMBs), today announced the acquisition of GOT Corporation, the provider of Campaigner and Campaigner Pro. Terms of the acquisition were not disclosed.

Headquartered in Montreal, GOT is an email marketing services firm whose industry-leading Campaigner and Campaigner Pro SaaS products are used by thousands of Small to Medium Business (SMB) and Enterprise organizations including Nokia, PriceWaterhouseCoopers, Nielsen Media Research, AT&T, and West49. The subscription-based Campaigner solutions enable organizations to personalize and target one-to-one email communications.

The acquisition aligns with Protus’ strategic focus to deliver on a subscription-based business model as an SaaS provider. Campaigner complements Protus’ suite of productivity tools for small businesses that also includes MyFax, the fastest growing Internet fax service, and my1voice, the recently-introduced, feature-rich virtual PBX phone service.

“This is the latest initiative in our company’s expansion strategy. The fast-growing email marketing space positions our company for sustainable long-term growth.” said Joseph Nour, CEO of Protus. “With the addition of Campaigner’s email marketing solutions, Protus is now strongly positioned to provide our customers with the most comprehensive suite of on-demand voice, fax and email communication services available to the SMB market today.”

“Aberdeen’s research shows that integrating digital communications helps companies improve marketing performance and overall operations efficiency,” said Ian Michiels, Aberdeen Group’s senior research analyst, marketing management and digital marketing. “Adding Campaigner’s email marketing service to the Protus solution set provides customers with outbound marketing communications tools, in addition to their core internet fax and voice offerings for internal and customer-facing business communications.”

Founded in 1999, the Campaigner service was one of the first self-service Email Marketing Service Providers (ESPs). In addition, Campaigner is a founding member of the Email Sender Provider Coalition, where it helped shape the industry’s best practices for permission-based email marketing.

“Protus’ combined product suite now offers SMB organizations cost-effective communication solutions that were once within reach of only the largest companies,” said Nour. About Protus Protus® provides the highest quality software as a service (SaaS) communications tools for small-to-medium-businesses (SMB) and enterprise organizations, including award-winning MyFax, the fastest growing Internet fax service; my1voice, the cost-effective, feature-rich virtual PBX phone service that travels with the user from phone to web; and Campaigner and CampaignerPro email marketing solutions with advanced automation features. For more information about Protus , call 888-733-7007 or visit www.protus.com.

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fact sheet
DPW id#: 1213304266
date posted: Jun. 20, 2008
category: Small Business Software and Services:Web-based Applications
platform: None
vendor: Protus
(www.protus.com)
vendor's information:
about Protus


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